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1) Belch, G.E., Belch, M.A., Kerr, G., Powell, I. (2011) Advertising &                       promotion : an integrated marketing communication perspective. Sydney:         McGraw Hill.

 

2) Duncan, T. (2002), IMC: using advertising and promotion to build brands,         New York: McGraw – Hill Iwrin.

 

3) Clow, K.E. & Baack, D. (2013), Integrated advertising, promotion, and             marketing communications (6th ed), Harlow: Pearson Education Limited

 

4) Nikesoul718.blogspot.com. (2010, october). Retrieved from BrooklynNike:       http://nikesoul718.blogspot.com.au/2010/10/nike-and-its-consumer-                 decision-     making.html

 

5) Schultz, D. E. & Schultz, H.F. (2002). IMC the Next Generation, Five Steps      for delivering Value and Measuring Financial Returns.

     New York: McGraw Hill.

 

6)  Solomon, Michael R. (1996), Consumer Behavior: Buying, Having, and             Being, Englewood Cliffs, New Jersey: Prentice Hall

 

7)  Levinson, J. (2010). Guerrilla Social Media Marketing, 100+ Steps to Grow        Your Online Audience, Attract Customers and Drive Profits. Entrepreneur         Press: Canada.

 

8)  Woods. J. (2005). Digital Influencers: do business dare overlook the                 power of blogs? In Communications World. Viewed at                                       http://find.galegroup.com.ezproxy.csu.edu.au/

 

9)  Philip Kotler &  Armstrong. (2010). Understanding customer behavior,              customer segmentation and classification (11th ed). New-York: McGraw –        Hill Iwrin.

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References
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